Designed for leaders in existing successful businesses seeking to understand how to build purpose into their organization in a way that adds to the bottom line. Using the Aspirational Business Model, this presentation begins with a pre-assessment that allows leaders to understand where opportunities for greater organizational purpose exist.

Through a presentation filled with storytelling and examples, audience members will walk away with an awareness of the Aspirational Business Model, an understanding of how purpose adds value to an organization (beyond employee engagement!) and three to five concrete next steps to begin building into his or her organization.