Making Impact Simple

I'm getting calls weekly from leaders who realize that Social Impact or ESG has become a critical component of their business strategy, seemingly overnight.

Many see the opportunity to differentiate in their market by leveraging the impact they've been building internally for years. Others are recognizing that if they're about to lose market share.

Either way, they need some help figuring out how to make sure they're communicating this work. The good news is that I have a framework that can help you make the most of this without over complicating your existing strategy.

Here are the four things you should be doing to align and communicate your ESG work:

1) Ground Your WHY in Social Impact
The Sustainable Development Goals serve as a wonderful way to align your work to corporate ESG strategies.

2) Develop your HOW with ESG Metrics
Not all ESG metrics are useful for each industry. The Sustainability Accounting Standards Board has created a list of relevant ESG metrics most often used in each industry. Here's that list.

3) Identify partners WHO have shared interests.
Check out the news, leverage your network, or call me to do a quick AlphaSense search of organizations talking about similar content.

4) Select WHAT resources you already have to build profitability and impact
Use your 'impact' in step 1 to align and find ways to innovate using existing resources in your organization.

You can do this. I promise.

And I'm always available to shorten your learning curve.