ESG for CMOs

This message is Part 5 of a Series dedicated to translating ESG (Environmental, Social and Governance) strategies into real business speak. Read the full series here.

Marketing comes last, but not least in ESG efforts. CMOs are reponsible for ensuring the needs of customers are met, addressing product safety concerns immediately, and communicating the stories behind ESG efforts - in an honest and transparent manner.

If you're a CMO, your number goal within ESG is to represent the health and safety needs of your consumer, and connecting the data to your brand reputation.

As they say, Data Tells but Story Sells.

Want the full reporting checklist and suggested next steps?

Get it here for free with the code “ESGin23"

Here with you,

Dora