Its Okay to Ask

Last month I had the opportunity to connect with the Q&A on Breakthrough Leadership Podcast to talk about how ESG (Environmental, Social and Governance) impacts business strategy. I'd done my research, so I knew that the hosts were a great blend of easy conversation with some hard-hitting questions thrown in. I was prepared.

But I almost fell out of my chair when the real question finally came out: How do I know this isn't just 'Woke' BS?

It felt like someone had just asked the question others have been tiptoeing around for years.

I was so glad someone finally asked.

The answer is more than I can type out in this email, so if you've been secretly pondering this question also, the answer is in the interview ink below:

But to steal a line from Louis, "ESG is not marketing – it's a strategic opportunity, and there's a smorgasbord of opportunity to integrate impact into your business."

I'd say he was listening.

This might have been my favorite podcast I've ever done, and I'm so grateful to Craig Anderson & Louis Quinto for their honesty and insights. (Check out all of their talks, here.)